Facebook   LinkedIn  Twitter   Contact


Wendy Flanagan

Brand4Market Services

Every company has a unique mix and appropriation of marketing in keeping with its industry and business model. With all the events crowding today's news, how does a company create awareness in the business and investment communities? Publicity is one of the most powerful tools in corporate marketing. Brand4Market specializes in proactive marketing and PR programs to:

  • Develop widespread consumer awareness.
  • Attract new customers that may not have been identified by other marketing.
  • Lead to a faster sale. "Editorial" endorsement will create awareness of a company as a quality supplier and develop a need with a prospective customer.
  • Create awareness of the company within the investment community helping the company to raise capital.
  • Work across your business with product and operations teams to identify the appropriate mix of sales enablement tools and communications to successfully position and enable the selling of solutions.
  • Lead marketing strategy efforts, competitive analysis and monitoring.
  • Corporate Identity/Branding: Establish and ensure proper implementation of branding elements
  • Create relevant and compelling communications and thoughtful communication plans to engage audiences and drive the desired business outcomes.
  • Own the management of new product launches as it relates to ensuring appropriate sales enablement tools, internal and external communications and effectively project manage all go to market activities.
  • Conduct event planning for key trade shows, customer meetings or other events including new product launches to generate excitement for continued product innovation and commitment to customer satisfaction.
  • Work with external creative agencies to direct and drive projects to completion.
  • Provide Web 2.0 oriented online marketing. Coordinate development, manage content, oversee maintenance
  • Editorial: Oversee copy for website, brochures and prepare press releases.
  • Collateral: Develop concept, content, layout, design.
  • E-Communications: Develop and produce quarterly e-newsletters for customers and channel partners
  • Provide or supervise SEO, SEM and Social Networks Marketing.
  • Sales Support: Work closely with sales team to arm them with effective tools so they can better position solutions to customers. Prepare Power Point presentations and visuals for industry events, conferences, customer presentations. Organize and maintain presentation materials. Oversee preparation and distribution of collateral materials to sales personnel.
   Some of the skills and tools that will be used include:
  • brand review
    • vision, mission, values
    • core messaging
  • competitive analysis
  • marketing SWOT analysis & differentiators
  • marketing, advertising & PR plan
  • media planning & placement
  • marketing software evaluation & recommendation
  • staff & agency plan, evaluation & recommendation
  • sales force/marketing CRM
  • email marketing
  • direct mail
  • Webinars
  • Web design
  • SEO
  • collateral & sales support materials
  • presentations
  • events
  • online & traditional advertising
  • enewsletters
  • Social Media Marketing:
    • YouTube
    • Facebook
    • Twitter
    • LinkedIn
    • blogs



  ©2010 Brand4Market, LLC. All rights reserved. 908-619-7204 Sitemap