Contact

Wendy Flanagan
Principal
Brand4Market
908-619-7204
wendy.flanagan@brand4market.com

About Brand4Market

Wendy Flanagan, President of Brand4Market, is an award-winning NJ-based marketer and designer. Her achievements include being recognized by NJBiz as one of NJ's 50 Best Women in Business, and induction to the Advertising Hall of Fame of NJ. Active within the marketing and communications industry, Flanagan has served as President of the NJ-IABC, on the board of the NJAMA and NJAdClub, and chair of the online B-to-B forum for the American Marketing Association. She is currently a member of the NJAdClub and MENG.

She is also chairperson of the NJMarCom Council, Inc. - a non-profit business organization dedicated to providing business and networking opportunities for marketing and communications professionals in NJ. Bi-annual events bring hundreds of attendees and result in revenue and brand building for the participating non-profit groups.

More specific to helping companies brand and grow their business, Flanagan provides:

• Strategic thinker, focusing on desired outcomes to drive the daily activities
• Demonstrated skills, knowledge and experience in the visioning, planning, budgeting, creation, execution and measurement of successful marketing communications programs
• Familiarity with the development of marketing collateral and materials (e.g., fact sheets, brochures, flash demos, trade advertising, customer testimonials, FAQ's, etc.)
• Customer-centric focus with ability to quickly assess customer needs and motivations, to successfully segment and position key messages
• Thrive in writing-intensive communications roles with demonstrated ability in creating compelling content and messaging for internal audiences and customer base
• Experience with an array of communications vehicles relevant for customer bases including Web, social media, blogs, live meetings, and forums
• Experience working with external vendors and agencies, including creative, ad and research, to support communications programs. This includes contract negotiation and management of start-to-finish communications or agency involvement as a component of any individual communication
• Working knowledge of the Product Management skillset to ensure effective relationship building
• Highly-motivated, organized, creative, self-starter with "roll-up the sleeves" mentality, who is also flexible, capable of multi-tasking and also possesses a discipline for creating high quality output

Acting in both strategic and tactical roles over the years, Wendy Flanagan is uniquely positioned to be contracted as your in-house marketing arm for as little as one month or as long as 18 months… championing campaign initiatives and managing budget while building a brand that resonates with your prospects, customers, employees, and, ultimately, investors or purchasers. Sales and marketing are a continuous cycle, and part of our engagement will be dedicated to helping develop maintainable marketing components for your team.